The Housing Wants and Needs of Baby Boomers

According to the 25,099 respondents to an exclusive survey of renters nationwide by J Turner Research in partnership with Multifamily Executive, apartment marketers need to pay close attention to the growing significance of online ratings and reviews. A full 63 percent of baby boomers conducting an apartment search use online ratings and reviews to gather information about  communities they’re interested in — and they have a compelling effect on boomers’ rental decisions. Read more survey results.