Central City 2035 Plan

December 5, 2017
Authors: Jennifer Shuch, HFO Research Analyst
Publishers: HFO Apartment Investor Newsletter

The Central City 2035 Plan is an ambitious agenda set by the City of Portland to determine a city land use and transportation policy that will support increasing population. It is part of the larger 2035 Comprehensive Plan, and covers myriad planning elements including building heights, density, transportation, river views and usage, job growth, and zoning.

The project’s goals include increasing the density of the central core of Portland to reduce car usage and increase “urban vitality.” A central goal of the project is to increase central city resilience to future economic downturns and to serve vulnerable communities.

The City Council also hopes to increase the number of jobs located in the Central City area. Though the area designated as the Central City only covers 3% of the city’s land, the Council believes it can accommodate 30% of the region’s growth by 2035. They believe the area could include 38,000 more households, and 51,000 more jobs. They also aim to decrease car traffic and boost the central city’s walkability, bike and transit access.

The State of Oregon Department of Land Use and Conservation has approved the plan, and the Portland City Council plans to hold hearings to discuss the plan on January 18th, 2018 with a final vote likely taking place in March.

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John N., Portland, OR
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Paul H., Lake Oswego, OR
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Central City 2035 Plan

HFO Quote

I am such a fan of HFO. HFO is night and day better than the firm we used before and I am 100% loyal to them.

HFO does a great job on the web and email keeping owners posted on the whole political scene.

There were many landmines in my transaction, and I am glad to have hired HFO because they handled it well. HFO is the only company my wife and I would recommend.

HFO doesn't lead sellers into unrealistic expectations of pricing. They are exceptional and advocate for both buyers and sellers' interest.

Efficient and go-getters. Didn't wait for things to happen, they were active.

Greg is great. I'm very happy with him, and the whole HFO team.

One of the best firms at seeing a deal from the owner's perspective.

HFO is thoroughly professional.

For the eleventh year in a row, HFO Investment Real Estate is one of Portland's top philanthropic corporations. (2020)

I like that HFO focuses solely on multifamily and does it really well. I like the blog and appreciate HFO-TV. HFO has the experience and focus to get me the best multifamily deal. I wouldn't use anyone else.

We do a lot of transactions and sometimes when there is an issue a broker will tell us "it's not my problem." Lee got in there and really helped beyond what was necessary.

Since 2006, HFO has consistently been recognized by CoStar as one of Portland Metro's PowerBrokers based on transaction volume. In March of 2021, HFO once again earned this distinction for the 2020 calendar year.

Great experience over the years, and I will be using HFO in the future.

True professionals with unparalleled degree of expertise in the Portland multifamily space.

My experience with HFO was very, very positive.

HFO is the best boutique real estate brokerage in Portland.

My listing was in a smaller market and HFO did a great job of finding buyers. They also did an excellent job handling all the backroom financials and documents.

I appreciated Adam’s responsiveness, experience, and knowledge.

I have brokers calling me all the time. Greg Frick is the only one I’ve talked with who left me feeling smarter after the conversation. I’ve become a loyal client of HFO.

I have done 5-6 deals with HFO, and things have gone so well. I use HFO exclusively.

We had a wonderful experience with HFO - excellent on everything. They are very responsive. Greg did a great job.

HFO is a very well run brokerage and goes above and beyond in providing information to investors. I really like their roundtables, market updates and podcasts.

Greg is great, friendly, interesting, timely in calls and checks in regularly. Honesty is #1 and Greg has that going for him.

Deep knowledge of the market and personal integrity of the brokers sets HFO apart for our family. As someone who spent 40 years in apartment brokerage, I believe HFO is far ahead of its nearest competitor.

Every time I had a problem Todd took care of it. The level of service at HFO is excellent.

HFO is professional, knowledgeable and honest. They get it done.