GlobeSt. Multifamily Influencers

October 7, 2022

Up until a few months ago, it appeared that multifamily had entered a golden age. Rents were rising, deals were closing and forecasters saw little difficulty in the medium term. To be sure, the asset class is still a strong one but with the rise in the cost of debt, the threat of a possible recession and asset pricing that has become muddled, some uncertainty has been injected into the landscape. For that reason, we give our kudos to the men, women, teams and companies that are navigating this environment. Careful judgments must be made about underwriting, forecasting the ability of tenants to pay higher rents and, for developers, the ongoing difficulties with labor and supply chains. We have little doubt that the recipients we selected for our annual multifamily influencers are up for the challenge.

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HFO INVESTMENT REAL ESTATE HFO Investment Real Estate, one of the most successful commercial investment real estate firms in the Pacific Northwest, was founded in 1999 and is led by Greg Frick, co-founder and partner. Since 2006, HFO has represented the largest market share of all broker-represented buyers and sellers engaging in apartment transactions throughout Oregon and Washington. The HFO partners have brokered more than 36,500 units valued at more than $5.05 billion. In response to the pandemic, HFO implemented new communication processes and project management tools to maximize efficiency. The firm emphasizes client care and offers no-cost client services, including industry-specific events, market news, original video programming and weekly podcasts. Its HFO-TV series is entering its 12th season and its Multifamily Marketwatch podcast is on its sixth year of offering industry insights via an engaging format. The company prides itself on protecting multifamily owners’ rights locally and across the country and providing critical information on proposed laws and regulations to Oregon and Washington investors to help them participate in political decisions that impact their investments. The firm shares this information via emails, blog posts, TV interviews, podcast summaries and mailers. In 2021, CoStar ranked the firm as the top broker for buyers and sellers of multifamily communities between five and 100 units valued between $1 million and $50 million. In addition, HFO is a founding member of More Housing Now, a political action committee that helps apartment owners and lobbyists crystallize their messaging to legislators. Demonstrating its commitment to the communities it serves, the company makes a contribution to charity every time its team completes a transaction.

My listing was in a smaller market and HFO did a great job of finding buyers. They also did an excellent job handling all the backroom financials and documents.

Lee S. Keizer, OR
I have brokers calling me all the time. Greg Frick is the only one I’ve talked with who left me feeling smarter after the conversation. I’ve become a loyal client of HFO.

John E., Portland, OR
True professionals with unparalleled degree of expertise in the Portland multifamily space.

Boyd W., Vancouver, WA
One of the best firms at seeing a deal from the owner's perspective.

Matt K., El Segundo, CA
Greg is great. I'm very happy with him, and the whole HFO team.

Leslie M., Pacific Palisades, CA
Every time I had a problem Todd took care of it. The level of service at HFO is excellent.

Paul H., Lake Oswego, OR
HFO is the best boutique real estate brokerage in Portland.

Max S., W. Hollywood, CA
HFO does a great job on the web and email keeping owners posted on the whole political scene.

Richard R., Palm Desert, CA
I appreciated Adam’s responsiveness, experience, and knowledge.

Itzik S., Eugene, OR
Great experience over the years, and I will be using HFO in the future.

Joel M.
HFO doesn't lead sellers into unrealistic expectations of pricing. They are exceptional and advocate for both buyers and sellers' interest.

Doug R., Reno, NV
We had a wonderful experience with HFO - excellent on everything. They are very responsive. Greg did a great job.

Leonard G., Portland, OR
HFO is thoroughly professional.

Phil O., Oregon City, OR
I am such a fan of HFO. HFO is night and day better than the firm we used before and I am 100% loyal to them.

Sue C., San Jose, CA
HFO is a very well run brokerage and goes above and beyond in providing information to investors. I really like their roundtables, market updates and podcasts.

Rachel S., Menlo Park, CA
HFO is professional, knowledgeable and honest. They get it done.

Michael K., San Francisco, CA
I have done 5-6 deals with HFO, and things have gone so well. I use HFO exclusively.

Greg W., Vancouver, WA
Since 2006, HFO has consistently been recognized by CoStar as one of Portland Metro's PowerBrokers based on transaction volume. In March of 2021, HFO once again earned this distinction for the 2020 calendar year.

CoStar Group
Efficient and go-getters. Didn't wait for things to happen, they were active.

John P., Redmond, WA
There were many landmines in my transaction, and I am glad to have hired HFO because they handled it well. HFO is the only company my wife and I would recommend.

John E., Mesa, AZ
Deep knowledge of the market and personal integrity of the brokers sets HFO apart for our family. As someone who spent 40 years in apartment brokerage, I believe HFO is far ahead of its nearest competitor.

Dean M., Fort Denaud, FL
I like that HFO focuses solely on multifamily and does it really well. I like the blog and appreciate HFO-TV. HFO has the experience and focus to get me the best multifamily deal. I wouldn't use anyone else.

Kenny G., West Linn, OR
For the eleventh year in a row, HFO Investment Real Estate is one of Portland's top philanthropic corporations. (2020)

The Portland Business Journal
My experience with HFO was very, very positive.

Lecia K., San Francisco, CA
We do a lot of transactions and sometimes when there is an issue a broker will tell us "it's not my problem." Lee got in there and really helped beyond what was necessary.

Matt K., Manhattan Beach, CA
Greg is great, friendly, interesting, timely in calls and checks in regularly. Honesty is #1 and Greg has that going for him.

John N., Portland, OR

GlobeSt. Multifamily Influencers

HFO Quote

My listing was in a smaller market and HFO did a great job of finding buyers. They also did an excellent job handling all the backroom financials and documents.

I have brokers calling me all the time. Greg Frick is the only one I’ve talked with who left me feeling smarter after the conversation. I’ve become a loyal client of HFO.

True professionals with unparalleled degree of expertise in the Portland multifamily space.

One of the best firms at seeing a deal from the owner's perspective.

Greg is great. I'm very happy with him, and the whole HFO team.

Every time I had a problem Todd took care of it. The level of service at HFO is excellent.

HFO is the best boutique real estate brokerage in Portland.

HFO does a great job on the web and email keeping owners posted on the whole political scene.

I appreciated Adam’s responsiveness, experience, and knowledge.

Great experience over the years, and I will be using HFO in the future.

HFO doesn't lead sellers into unrealistic expectations of pricing. They are exceptional and advocate for both buyers and sellers' interest.

We had a wonderful experience with HFO - excellent on everything. They are very responsive. Greg did a great job.

HFO is thoroughly professional.

I am such a fan of HFO. HFO is night and day better than the firm we used before and I am 100% loyal to them.

HFO is a very well run brokerage and goes above and beyond in providing information to investors. I really like their roundtables, market updates and podcasts.

HFO is professional, knowledgeable and honest. They get it done.

I have done 5-6 deals with HFO, and things have gone so well. I use HFO exclusively.

Since 2006, HFO has consistently been recognized by CoStar as one of Portland Metro's PowerBrokers based on transaction volume. In March of 2021, HFO once again earned this distinction for the 2020 calendar year.

Efficient and go-getters. Didn't wait for things to happen, they were active.

There were many landmines in my transaction, and I am glad to have hired HFO because they handled it well. HFO is the only company my wife and I would recommend.

Deep knowledge of the market and personal integrity of the brokers sets HFO apart for our family. As someone who spent 40 years in apartment brokerage, I believe HFO is far ahead of its nearest competitor.

I like that HFO focuses solely on multifamily and does it really well. I like the blog and appreciate HFO-TV. HFO has the experience and focus to get me the best multifamily deal. I wouldn't use anyone else.

For the eleventh year in a row, HFO Investment Real Estate is one of Portland's top philanthropic corporations. (2020)

My experience with HFO was very, very positive.

We do a lot of transactions and sometimes when there is an issue a broker will tell us "it's not my problem." Lee got in there and really helped beyond what was necessary.

Greg is great, friendly, interesting, timely in calls and checks in regularly. Honesty is #1 and Greg has that going for him.