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GlobeSt. Multifamily Influencers

October 7, 2022

Up until a few months ago, it appeared that multifamily had entered a golden age. Rents were rising, deals were closing and forecasters saw little difficulty in the medium term. To be sure, the asset class is still a strong one but with the rise in the cost of debt, the threat of a possible recession and asset pricing that has become muddled, some uncertainty has been injected into the landscape. For that reason, we give our kudos to the men, women, teams and companies that are navigating this environment. Careful judgments must be made about underwriting, forecasting the ability of tenants to pay higher rents and, for developers, the ongoing difficulties with labor and supply chains. We have little doubt that the recipients we selected for our annual multifamily influencers are up for the challenge.


HFO INVESTMENT REAL ESTATE HFO Investment Real Estate, one of the most successful commercial investment real estate firms in the Pacific Northwest, was founded in 1999 and is led by Greg Frick, co-founder and partner. Since 2006, HFO has represented the largest market share of all broker-represented buyers and sellers engaging in apartment transactions throughout Oregon and Washington. The HFO partners have brokered more than 36,500 units valued at more than $5.05 billion. In response to the pandemic, HFO implemented new communication processes and project management tools to maximize efficiency. The firm emphasizes client care and offers no-cost client services, including industry-specific events, market news, original video programming and weekly podcasts. Its HFO-TV series is entering its 12th season and its Multifamily Marketwatch podcast is on its sixth year of offering industry insights via an engaging format. The company prides itself on protecting multifamily owners’ rights locally and across the country and providing critical information on proposed laws and regulations to Oregon and Washington investors to help them participate in political decisions that impact their investments. The firm shares this information via emails, blog posts, TV interviews, podcast summaries and mailers. In 2021, CoStar ranked the firm as the top broker for buyers and sellers of multifamily communities between five and 100 units valued between $1 million and $50 million. In addition, HFO is a founding member of More Housing Now, a political action committee that helps apartment owners and lobbyists crystallize their messaging to legislators. Demonstrating its commitment to the communities it serves, the company makes a contribution to charity every time its team completes a transaction.

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