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HFO Joins Others in Forming New U.S. Multifamily Firm

January 11, 2022

GREA (Global Real Estate Advisors), A Full-Service Multifamily Real Estate Advisory Firm,
Launches with 11 U.S. Offices

Union of regional offices creates one of the largest multifamily brokerage firms in the U.S.
NEW YORK (Jan. 11, 2022) — GREA (Global Real Estate Advisors), a full-service real estate advisory firm specializing in multifamily acquisitions, dispositions, and financing, launched today with 11 offices, making it one of the largest privately-held multifamily brokerage firms in the U.S.
The firm brings together regionally established brokerages throughout the U.S., including National Apartment Advisors, Greystone SG, Brown Realty Advisors, HFO Investment Real Estate, Rittenhouse Realty Advisors, and Bel Real Estate Advisors. Office locations include Atlanta, Austin, Chicago, Dallas, Detroit, Hilton Head, Houston, Miami, New York, Philadelphia, and Portland. Combined, the brokerages represented more than $4.5 billion in 2021 sales volume.
According to Greg Frick, founding partner of GREA's Portland office, "The firm came about from working with these other commercial real estate companies with a similar focus and dedication to our industry. After sharing best practices over the years, we’ve formalized our network into a national firm to combine resources among numerous locations throughout the country.

"We are joining to better serve our clients by leveraging the experience, expertise, and best practices from regional U.S. offices to provide a granular understanding of the apartment market locally and nationally. HFO is excited to become part of GREA, and our increased market force will create something bigger than our separate parts. It is inspiring to collaborate with people in other offices who share our passion for the multifamily industry."

GREA offers state-of-the-art proprietary technology, data sharing, and capital sourcing capabilities with Fannie Mae, Freddie Mac, Bridge, and CMBS to create a highly efficient experience for its clients during acquisition, disposition, and financing. GREA works with a wide variety of active buyers and sellers, from private owners in local markets to institutional investors with multi-market portfolios. Using its collaborative team of multifamily experts, GREA ensures each property receives the broadest exposure.

“Our clients will have unfettered access to expert advice, qualified buyers, sellers, lenders, and investors from coast to coast, as well as the personal attention of GREA principals and partners; all proven industry leaders,” said Barden Brown, Founding Partner of GREA’s Atlanta office.
“HFO looks forward to a successful 2022 as we continue to transition and grow GREA’s presence throughout the country," said Frick.
About GREA
GREA offers a personal, hands-on, client-driven approach that understands how to tailor solutions to the needs of each investor. GREA aims to help its clients achieve their real estate goals by leveraging its local expertise with the network’s global reach, knowledge, experience, expertise, creativity, and connections. For more information, visit


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